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The General Data Protection Regulation (GDPR) is a regulation in EU law regarding data protection and privacy for European Union citizens. It states that brands in control of personal data, must be able to honor, within one month, requests for access, portability, rectification and erasure.
With regard to mobile attribution, since it is impossible to know in advance which users are European citizens, GDPR applies to all mobile users, European or not.
To address and manage requests from data subjects, as required for GDPR compliancy, AppsFlyer, along with mParticle, Amplitude and Braze, have initiated the OpenGDPRprotocol.
OpenGDPR is a unified, open-source framework, facilitating cooperation between technology companies for the fair and transparent use of consumer data. It enables vendors to easily take data privacy actions across multiple systems to process and store customer data.
You can read more about the initiative here.
GDPR details the mandatory rights of the data subject, with which the advertiser must comply.
AppsFlyersupports the above requirements via its GDPR Requests API (starting May 25th 2018 – requests received prior to this date are not handled):
It is up to the data controller to implement GUI changes, so that its end users can submit these requests. Note that GDPR requests are per one user at a time.
All GDPR requests submitted are available to be viewed in the Logs Dashboard by account owners only.
For completed access and portability requests, it is also possible to download the report from within this dashboard.
To access the Logs Dashboard:
1. Go to the main dashboard and click your user name.
2. Click Logs and the following window opens:
This article was originally posted here: https://support.appsflyer.com/hc/en-us/articles/360000811585-GDPR#GDPR-Requests-API