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The General Data Protection Regulation came into force in May 2018. The following steps provide guidance on how to be compliant with the GDPR:
While the General Data Protection Regulation hasn’t decimated the digital advertising industry as once feared, it has accelerated demand for risk-free buying options. Contextual targeting has enjoyed a bump, as
As the gatekeepers to the majority of customer data, the marketer’s role in preparing for GDPR (the European Union’s General Data Protection Regulation) is critical to full compliance. Ensighten conducted