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TRAINING EVENT: General Data Protection Regulation (GDPR): Essentials

8th November 2017

£549

All forms of one-to-one marketing will be affected by the upcoming GDPR which comes into force 25th May 2018. New rules for processing personal data, profiling, consent & individual rights will all need to be taken into account.

You will learn:

  • How the new law defines personal data (Consumer and B2B)
  • What constitutes “profiling”
  • What individuals need to be told about processing for marketing purposes
  • How consent will need to be obtained
  • When data processors can be liable
  • About the new individual right to be forgotten and how to handle it
  • What the database will have to store

We also offer a qualification in General Data Protection Regulation (Award GDPR) to attendees of this course. Your tutor will let you know how to sign up on the day of the course. Learn more about getting qualified with the Award in General Data Protection Regulation.

  • How we got a new General Data Protection Regulation
  • What were the drivers for the new Regulation and who had a say in how it turned out
  • How the transition from the current regime into life under the GDPR will be managed
  • Did the final compromises help marketers?
  • Will the old laws be replaced and when?
  • How will electronic communications be affected?
  • How will the new law be enforced?

Key Definitions and scope

  • What the new terms, such as personal data, consent and profiling mean
  • The global scope of the new legislation
  • Who is affected by the Regulation and what are the responsibilities?
  • Is offshore marketing covered?

Changes for marketers

  • What consent will look like
  • Will the “soft opt-in” for email survive
  • How “Legitimate Interests” can help
  • What profiling is covered
  • The use of data will have to be much more transparent – So what do individuals need to be told and how?

Database impacts

  • What will you need to record to support legal processing?
  • Can your current database cope with significant detail about consents and objections?
  • What are Privacy Impact Assessments and when will you have to undertake them?

Using processors

  • Who has liability if there is a breach?
  • What do contracts need to cover to ensure that processors have protected themselves?
  • What if the Data Controller is overseas or ceases to trade?

Individuals’ rights

  • New right to be forgotten and to have data erased. How to honour objections and complex suppressions
  • Enhanced rights of access to personal data
  • User experience and customer service implications

Getting ready for the Regulation

  • What does the Regulation mean for your business?
  • How to undertake a GDPR impact assessment
  • Preparing an action plan for pre-implementation

Details

Date:
8th November 2017
Cost:
£549
Event Category:
Event Tags:
Website:
https://www.theidm.com/marketing-courses/legal-and-regulation/general-data-protection-regulation

Organiser

IDM

Venue

Manchester
Manchester, United Kingdom + Google Map