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A Fareham firm has been hit with a £100,000 fine from the Information Commissioner’s Office for sending millions of spam texts about mobile phone upgrades.
The ICO’s investigation, informed by more than 1,000 complaints from the public, found Onecom Limited broke the law which sets out strict rules about the consent people must give to receive marketing text messages.
Steve Eckersley, ICO Head of Enforcement, said:
“Spam texts are a real nuisance to millions of people across the country and this firm’s failure to follow the rules drove over 1,000 people to complain. I would urge anyone bothered by a spam text to report it, either via the ICO’s website or by forwarding the text to 7726. Your reports will help us crack down on those who fail to treat people’s information with the respect it deserves.”
Between 26 October 2015 and 2 June 2016, 1,050 complaints were made to the 7726 spam text reporting service, or directly to the ICO, about the text messages.
Onecom could not provide evidence to the ICO explaining the source of the data used to send the 1,050 text messages. The firm could also not provide evidence that it had consent to send the text messages. Onecom confirmed it had sent 3.3m text messages between 1 October 2015 and 31 March 2016.
People can report nuisance calls, texts and emails at ico.org.uk. Spam texts can also be reported by forwarding them to 7726.
The ICO has published detailed guidance for firms carrying out direct marketing by phone, text, email, post or fax.