Hotjar and the CCPA

November 20 11:00 2019 Print This Article

What is the CCPA?
On January 1, 2020 an important new data privacy bill called the California Consumer Privacy Act (CCPA) will come into effect. The purpose of the bill is “to further Californians’ right to privacy by giving consumers an effective way to control their personal information.”

In concept, it is similar to Europe’s General Data Protection Regulation (GDPR). However, there are a number of distinct differences. For example, CCPA covers for-profit organizations doing business in California that collect consumers’ personal information. It also contains minimum thresholds businesses need to meet for the law to apply. Additionally, CCPA uses a similar but different set of naming conventions than GDPR and has a different structure for imposing fines for businesses that are not complying with CCPA.

In short, CCPA is similar to GDPR but distinct enough that companies with customers in both Europe and California need to examine how they treat their data in alignment to both pieces of legislation.\

Hotjar and CCPA
As a privacy-centric company, Hotjar is excited to see the subject of privacy get more attention. In order to ensure we have all of the required controls in place both internally and within our service we contracted with a California based law firm to assess our process, policies, and service.

They are currently engaged in this assessment and we will have updated policies and processes in place in early December in advance of the new law coming into force.

Below are links to a few articles that provide instructions for how our service can be used in a manner that supports the requirements of CCPA:

Personal Information Access and Deletion Requests via Visitor Lookup
Deleting a Hotjar Data Element
Suppressing Text and Collected Data
Data Retention of data collected by Hotjar

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