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The GDPR establishes new requirements for companies that collect, use, and share data from European Union (EU) citizens. Online activities using cookies, such as marketing and advertising, are also subject to the existing ePrivacy Directive (Cookie Directive). Under these regulations, websites must now gather more robust consent before placing cookies on users in the EU.
We built a tool that collects cookie consent from EU residents for AdRoll Group’s services without disrupting your other site visitors. You can either activate our tool or use a solution of your own. AdRoll Group has joined industry leaders partnering with the IAB EU in an effort to create an industry-wide solution for GDPR compliance.
If you have customers who want to see data such as their statistics and personal information, or customers who want to exercise their right be forgotten or other rights offered to EU citizens under GDPR, reach out to our Customer Support team. Note that you’re collecting your own data regarding the data subject, and AdRoll is collecting additional data for our own purposes (subject to our legal agreements).
In addition, you can ask us to collect data that we use solely at your direction, including your customer email addresses, should you decide to provide this data to us for marketing purposes. In general, you’re the controller of data that you collect for your own purposes, and will need to address this data with the data subject directly.
For data that we collect for our own ad targeting purposes, we are the controller of this data, and you can direct the data subject to us.
The process is as follows:
For data you provide (such as email addresses) for limited marketing activities on your behalf, you are the controller, and you can direct us to take action with respect to this data on behalf of the data subject.
For your customers who want to see their data, available data will depend on how the customer was tracked.
AdRoll Group can still do cookie-based targeting and remarketing under the GDPR, but in some instances we need more robust consent prior to placing a cookie. We’ll do this through a cookie consent tool.
Our GDPR solutions are aimed at helping you to comply with the GDPR and the related ePrivacy Directive for your AdRoll Group activities while maintaining your overall ad performance.
This article was originally posted here: https://help.adroll.com/hc/en-us/articles/360003957591-Privacy-Compliance-General-Data-Protection-Regulation-GDPR-and-ePrivacy-Directive