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Tag "marketing"

GDPR Article 6: What You Need to Know 0

If you do any kind of online marketing in the United States, chances are you comply with CAN-SPAM. Under CAN-SPAM, an email sender is not required to have opted-in (though

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One year after GDPR, marketing industry shows remarkable recovery 0

Marketing databases have successfully recovered to 93% of their pre-GDPR levels, according to brand new research released today by Yieldify, the customer journey optimisation company. The study showed that marketers’

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Privacy, a year later: How the GDPR has affected AI-powered marketing 0

GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability. It’s been almost a year since

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Privacy, a year later: How the GDPR has affected AI-powered marketing 0

GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability. It’s been almost a year since

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THE GDPR: HOW WILL NEW EU DATA PRIVACY REGULATIONS AFFECT MARKETING? 0

“Be careful what you do, because the rules have changed…” – Martyn Hope, GDPR Institut The General Data Protection Regulation (GDPR) is the European Union’s brand-new digital privacy directive (law)

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TRAINING EVENT: General Data Protection Regulation – In Practice 0

A unique opportunity for you to test and improve your knowledge of GDPR. Using workplace scenarios, we disassemble marketing practices from simple email sign-up to complex profiling, and data sharing,

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TRAINING EVENT: General Data Protection Regulation – In Practice 0

A unique opportunity for you to test and improve your knowledge of GDPR. Using workplace scenarios, we disassemble marketing practices from simple email sign-up to complex profiling, and data sharing,

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TRAINING EVENT: General Data Protection Regulation – In Practice 0

A unique opportunity for you to test and improve your knowledge of GDPR. Using workplace scenarios, we disassemble marketing practices from simple email sign-up to complex profiling, and data sharing,

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GDPR Thought of the Day – What’s mine, is now yours 4

Pseudonymisation is a complex looking, rather difficult to pronounce, word for what is actually a very elegant solution to the marketing dilemma posed by GDPR. Just as organisations have been

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